# Seiko Instruments Print Division Newsletter – July 2022 – Thermal Printers | Seiko Instruments USA

https://sii-thermalprinters.com/news/seiko-instruments-print-division-newsletter-july-2022

> Company newsletter / marketing news from Seiko Instruments — useful for factual reporting of their product announcements and event participation but treat product benefit claims as vendor-provided information and attribute to Seiko Instruments when quoting.

## Summary

Seiko Instruments' July 2022 newsletter announces a battery bypass (BB-A40-KTA1) and a rear-facing TOF sensor for the MP-A40, highlights an improved mechanism configuration tool, lists upcoming tradeshows, and notes the arrival of the SLP720RT linerless label printer and label partners.

## Audience

customers and partners (retail, public safety, direct store delivery, and other businesses using thermal/label printers)

## Prompts this page answers

- What product updates did Seiko Instruments announce in their July 2022 newsletter?
- Does Seiko Instruments offer a battery bypass for vehicle-mounted printers?
- Which new sensor feature was introduced for the MP-A40 printer?
- Which label partners did Seiko mention for the SLP720RT linerless printer?
- What upcoming trade shows did Seiko list in their July 2022 newsletter?

## Purpose

Announce product updates and company news to customers and partners (product launch notices, trade show schedule, and product/tool highlights).

## Highlights

- Introduced a battery bypass (BB-A40-KTA1) intended for police vehicles, direct store delivery trucks, and field service cars.
- Introduced a rear-facing TOF sensor for the MP-A40 to detect black marks on labels and expand usable media (useful for pre-printed tickets).
- Improved printer mechanism configuration tool to help select products (paper width, print speed, operating voltages, interface).
- Lists multiple upcoming trade shows (Police Expo – Atlantic City; Retail Now – Orlando; Ignite – Dallas; IPMI – New Orleans; Vartech – Orlando; NACS – Las Vegas; NBWA – Chicago; IACP – Dallas; Canadian Parking – Quebec).
- SLP720RT linerless label printer units arriving in the U.S.; partnerships with Iconex, MaxStick, and Sticky POS for linerless labels.

## How to cite

Seiko Instruments Print Division Newsletter – July 2022 — https://sii-thermalprinters.com/news/seiko-instruments-print-division-newsletter-july-2022

## Publisher

**Seiko Instruments U.S.A. Inc.** — Seiko Instruments U.S.A. Inc.; site for Seiko Instruments Print Division and thermal printer products (contact and product pages visible in footer).

## Topics

- Seiko Instruments
- MP-A40
- BB-A40-KTA1
- rear TOF sensor
- SLP720RT
- linerless labels
- printer mechanism configuration
- trade shows

## Key entities

- **BB-A40-KTA1** (product): Battery bypass introduced for vehicle installations (mentioned in the newsletter).
- **MP-A40** (product): Mobile printer for which a rear-facing TOF sensor was introduced (detects black marks). — https://sii-thermalprinters.com/mobile-printers/mp-a40-series/
- **SLP720RT** (product): Linerless label printer arriving in the U.S.; referenced partnerships for labels. — https://siibusinessproducts.com/store/slp-720rt/
- **Iconex** (organization): Named label partner for the SLP720RT.
- **MaxStick** (organization): Named label partner for the SLP720RT.
- **Sticky POS** (organization): Named label partner for the SLP720RT.
- **Printer mechanism configuration tool** (other): Tool mentioned to help select printer mechanisms using criteria like paper width and operating voltages. — https://sii-thermalprinters.com/mechanisms-and-components/

## Metadata

- Type: article