Seiko Instruments Changes Division Name Brings OEM Clout to Hot Mobile and Kiosk Thermal Printer Markets

Torrance, CA, November 5, 2007 – Seiko Instruments USA Inc. (SII), Micro Printer Division, a globally recognized leader in thermal printer technology, today announced it has changed its name to Seiko Instruments USA Inc., Thermal Printer Division. Seiko Instruments dominates the worldwide original equipment manufacturer (OEM) market for thermal printer mechanisms and has been capturing new business in the fast growing mobile workforce and self-service kiosk markets. The name change acknowledges the company’s increasingly broad customer base.

“We see strong opportunities in the mobile and self-service markets,” said Bob Falco, Manager of Seiko Instruments, Thermal Printer Division. “The innovative technologies we develop for our valued OEM customers offer an ideal platform for the turnkey solutions mobile and kiosk customers demand.”

Seiko Instruments has pioneered the development of high-performance, highly reliable direct thermal printing technology. The company’s CAP9000 printer mechanism has set the standard for durability, reliability, performance, and ease of integration. The mechanism, initially developed for OEM customers, is the foundation of the new Seiko Instruments APU-9347 kiosk printer. The APU-9347 has raised the bar for self-service kiosk printer lifespan by delivering an unprecedented minimum 150 kilometers of output and 1,000,000 cuts.

In the growing mobile workforce market, direct thermal mobile printers are increasingly being adopted for applications like field services. The rugged appliances are durable and cost-effective. And, with no printer ribbon to replace and few moving parts, the printers are easy to maintain by mobile workers.

The low voltage direct thermal printer mechanisms developed by Seiko Instruments for applications like hand-held electronic funds transfer (EFT) terminals are a great fit for mobile workforce needs. The company has developed battery-powered, wirelessly connected direct thermal mobile printers using these mechanisms, giving mobile workers a printer to use in applications where other printing solutions are not an option.

About Seiko Instruments Inc.
Seiko is one of the most recognized business brands in the world, embodying innovative design and manufacturing excellence for precision technology. As a member of the Seiko Group, Seiko Instruments Inc. (SII) builds on this exceptional reputation.

Founded in 1937, SII manufactures and markets electronic components, thermal and specialty printers, consumer electronics, communication and network technology, scientific instrumentation, and precision manufacturing technology. SII now has a global presence of more than 8,000 employees worldwide.

Information about Seiko Instruments kiosk printers, mobile printers, portable desktop printers, and thermal printer mechanisms can be found at


Editorial Contact:
Nigel Hall
Parallel Prose

Corporate Contact:
Thad Szymanski
Seiko Instruments USA Inc

SII is a registered trademark of Seiko Instruments Inc.